Traditional regulatory regimes have failed to protect both creatives and consumers caught up in the volatile new crypto world.
Artists are at risk of seeing the fruits of their hard work pinched and promoted without permission while fraudulent and misleading adverts add an extra layer of jeopardy for investors involved in what is already an inherently risky business.
The Government must make sure that everyone in the crypto chain is working to properly protect consumers and the rights of creators.
In the world of sport, clubs are promoting volatile crypto asset schemes to extract additional money from loyal supporters, often with promises of privileges and perks that fail to materialise.